Free People Booty Short Packaging

In a previous post I shared some initial concepts I developed for Intimately Free People panty packaging. This is my first packaging design; it was a lot of fun to create and the development process was a great learning experience. That crochet ribbon proved to be a challenge! But it all worked out in the end, and now I can share the lovely final result. Oh and the panties are super cute too!

FP Behind the Scenes

I created these little prototypes as a packaging option for a 3 pack of panties. We ended up going with a different idea so I thought I would share some pretty things from the reject pile.

The new panty packaging should be in stores February, I’ll post a pic once I see the final product!

Watercolor & Photoshop, 2010

Courtesy of Free People

PS - If anyone has any tips on how to make my images larger, please do tell! I cannot seem to figure this out